Honesty: Transparency and moral integrity inside and outside the company.

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Respect: Valuing the fundamental rights of people, accepting and complying with the rules and laws of the company, the state, society and nature.

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Creativity and innovation: Permanent search and on its own initiative, for new ways of doing its work, with the purpose of achieving benefit for all.

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Responsibility: Commitment to act correctly, answer for his actions, obligations or omissions and to carry out the tasks of his position or those assigned to him.

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Adaptability to change: Willingness, acceptance and assimilation to changes without altering their work or psychological performance; looking for opportunities of improvement.

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Sense of belonging: Engaging in activities and responsibilities by own initiative.